Rapido Ownly Food Delivery is shaking up Bengaluru’s food delivery market with an aggressive zero-commission model and prices up to 15% lower than established players. Launched this week in Koramangala, HSR Layout, and BTM Layout, Ownly is Rapido’s most ambitious diversification yet a direct challenge to industry giants Swiggy and Zomato.
What is Rapido Ownly Food Delivery?
Rapido Ownly Food Delivery is a new service by Rapido, India’s leading bike taxi and mobility platform, aiming to disrupt the food delivery space. Unlike traditional food aggregators that charge restaurants commissions of up to 30%, Ownly follows a zero-commission approach.
Instead of taking a percentage of sales, Rapido collects a fixed fee per order, which allows restaurants to offer offline menu prices online – removing the hidden charges often seen on other platforms.
Rapido Ownly Food Delivery Pricing Model
Rapido has partnered with the National Restaurant Association of India (NRAI) to create a restaurant-friendly pricing structure:
- Orders under ₹100: Restaurant pays ₹10; customer pays ₹20
- Orders ₹100–₹400: Restaurant pays ₹25 + GST
- Orders above ₹400: Restaurant pays ₹50
Restaurants also bear the delivery cost for orders within a 4 km radius, ensuring prices remain competitive for customers.
Popular Brands Already on Rapido Ownly
The Rapido Ownly Food Delivery app already features well-known names:
- Wow! Momo
- Eatfit
- Krispy Kreme
- Faasos
Many meals are priced under ₹150, directly targeting Bengaluru’s price-sensitive food lovers.
How Rapido is Leveraging Its Delivery Network
Rapido isn’t starting from scratch. It will use its existing two-wheeler fleet to handle deliveries, giving it instant scalability without building a separate logistics network.
According to Business Standard, the service was tested internally among Rapido employees before the public rollout, ensuring operational readiness from day one.
Rapido’s Journey to Food Delivery
Founded in 2015 as a bike taxi operator, Rapido has evolved into a multi-service mobility platform, offering:
- Auto rickshaw rides
- Parcel delivery
- Cab services (since 2023)
The launch of Rapido Ownly Food Delivery marks its boldest expansion yet, stepping into a fiercely competitive space dominated by two well-funded incumbents.
Why Rapido Ownly Could Be a Game-Changer
- Lower Prices for Customers – Meals up to 15% cheaper than Swiggy and Zomato.
- Better Margins for Restaurants – Zero commission means eateries keep more revenue.
- Faster Expansion Potential – Using Rapido’s existing fleet cuts operational costs.
- Focus on Price-Sensitive Markets – Perfect for cities like Bengaluru where affordability is key.
Future Expansion Plans
While Rapido Ownly Food Delivery is currently limited to select Bengaluru localities, sources suggest a phased rollout across other major cities in the coming months, targeting markets with high food delivery demand and cost-conscious customers.